550 White with Silver Birch Low Top Sneakers Store:New Balance - GB Featuring artwork by Joe Brainard

Featuring artwork by Joe Brainard

These 'Iseo' low-tops are crafted from textured-leather and have thick rubber soles for comfort and traction

The style honors the timeless codes of high-top sneakers with its laces and front eyelets

This versatile leather sneaker is the lowest impact of its kind

Don't be afraid to prick yourself

550 White with Silver Birch Low Top Sneakers Store:New Balance - GB Featuring artwork by Joe BrainardRe introducing a basketball legend. The return of the 550 pays tribute to the 1989 original that defined a hoops generation. Originally worn by pro ballers in the 80s and 90s, the new 550 is simple, clean and true to its legacy.