OI Absolute Beautifying Shampoo Cruelty Free This lightweight formula enhances manageability

This lightweight formula enhances manageability while delivering salon-quality results

silky and naturally shiny

natural or coloured

No blow dry needed

One tool offers multiple looks from smooth and straight to voluminous curls

OI Absolute Beautifying Shampoo Cruelty Free This lightweight formula enhances manageabilityMilky smooth shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and long lasting perfume. Benefits: Delicate and sensory cleansing. Enriched with Roucou oil full of beta carotene and antioxidants. It strengthens hair and protects against the effects of aging and environmental damage. Detangling action. Strong and immediate cosmetic effect.